If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business owner wouldn’t be interested? By the time you have finished this article you will have figured out how to do just that. Take a few [...]
The goal of most business owners is to make a profit. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. People cannot buy a product or a service if they do not know that it exists. That [...]
One of the secrets to using promotional products and business gifts well is to fit the products you choose to the image and purpose of your business. Your hardware store can benefit from promotional products in a number of different ways – but it calls for taking a step beyond the most typical uses and [...]
One of the tools I have personally found very useful is a “virtual phone number”; especially for a small business. With a “virtual phone number”, you can increase your level of customer service by being able to answer your phone more effectively. eVoice offers affordable virtual phone services for small business, home business or personal [...]
Most marketing professionals create collateral that emphasizes your brand and who you are, but do they use that material to sell your products and services? They often make the mistake of writing your material to be all about the brand rather than the benefits that we offer to your consumers. Then they turn around and [...]
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Sounds boring, right? What if I told you web analytics help companies measure the results of traditional print advertising campaigns. It helps companies to estimate how the traffic to the website changed after the launch [...]
Question: Is Facebook a waste time? or is it one of the hottest tools for marketing your small business? If not a waste of time, learning how it can play a pivotal role in your business maybe important. Facebook launched in September 2006 and has literally taken the world by storm ever since. Facebook is [...]
