Popular research shows that upwards of 60% of businesses recognize Search Engine Optimization (SEO) as very effective for driving traffic to a website. These same businesses also recognized that web traffic is not the reson they have a web site… they want sales. For this reason, 30% of business feel that SEO is the a [...]
Over the past few year, everyone either wants or has a blog. Those of us that have blogs want to increase their readership and traffic. Getting started is easy, especially with content management systems like WordPress, which is what I use. With the increase popularity of social media – so has the increase of the [...]
Link Building Link building is like promoting your site without directly mentioning it. Some SEO experts call it silent promotion. Make sure to maintain the ongoing process of link building for your site unless you want your SEO campaign to fail. One of the best ways to start building links is to exchange links with [...]
If I had to pick one concept that is the most important for online marketing success… it is the correct use of keywords. The proof is in the billions of ad revenue generated each year from text ads. Keywords are the words and phrases we use when searching for products or services. Most small businesses [...]
There are many ways to attract visitors to your site, but only one that’s free: “Organic” search listings. Organic search results are not like paid search results, where you pay Google®, Yahoo!®, MSN®, or another search engine to display your advertisement on the search results pages for a particular keyword. Rather, organic search results are [...]
Join IABC Lynchburg on February 24 from noon to 1:30 P.M at Centra’s First Colony Meeting Room #2 at Lynchburg General Hospital. Local webmaster Phil Tucker will teach you everyday useful ways to improve your organization or company website. Over lunch learn more about Search Engine Optimization (SEO), get tips on improving your site’s structure , [...]
When you create links on your website, not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text. This will give your links more authority. The anchor text, link label or link title is the [...]
Imagine you’re a Internet marketing service company and you keep trying very hard to get a top ranking in the search engines for your customer. Even after several weeks, the customer’s Web site hasn’t been listed in any search engine. Then you start to realize that the search engine spiders and robot programs cannot access [...]
Most of us agree that in 2010, if you have a business card you also should have a website. Just like your business card and other marketing materials, your website works for you when it helps your business grow. So, the real question is: What is your website doing for your business? This is one [...]
