The is a message to all my fellow small business owners out there… If you violate Facebook’s Terms of Service you are putting yourself at risk for having your account deleted. If you create a profile for your business, you are in violation – which is not a big deal, especially if you just started. [...]
If I could help small business owners understand just one lesson I have learned about social media… it would be that social media is not a “silver bullet”. Just like many marketing strategies – social media marketing takes time & dedication… being consistent with the amount of work you invest will increase the amount of [...]
Groupon is fervently preparing for its most ambitious venture yet: the launch of a new mobile application that the company hopes will change when and how society chooses to eat, shop and play. The application, known as Groupon Now, is remarkably and elegantly austere, yet it’s a radical departure from Groupon’s current deal-a-day affair model. [...]
Social media marketing is one of the best way of promoting your small business online – the mixture of social networks, online communities, weblogs, wikis or online collaborative media to create more brand awareness, will go a long way. Some famous social network marketing and advertising tools are Twitter, LinkedIn, Facebook, Flickr, Wikipedia and YouTube. [...]
With consumers logging into social media sites across the world — writing on walls, liking, interacting and influencing like never before — the face of marketing, buying and selling as we knew it has been transformed. Businesses can connect directly with consumers and create lasting relationships as they inform, entertain and educate consumers about new [...]
Using Social Media for business can be intimidating… especially if you don’t know where to start. Here are three tips that you can use to help get the ball rolling. Focus on the people. Relationships are the life raft of evolving technology change. Focus on the art of social media over the science. Knowledge of [...]
The social media landscape is in constant change, and customers are embracing it as a normal part of their lives. Nearly 80 percent of Americans use a social network or blog and almost 40 percent of them access their social media accounts through mobile devices, according to recent Nielsen research. Social media users tend to [...]
Social media integration is the act of spreading your brand across the well loved social media platforms, and life active on all them. You can’t say you integrated social media marketing into your interactive campaign if all you have done is made presences on Facebook and Twitter and then never revisited them. Posting on Facebook, [...]
The cornerstone of your Facebook marketing efforts will likely center around growing the number of fans for your Page. Experience shows that simple actionable offers which provide users benefits (both short and long term) from clicking “Like” pay off with speedier fan growth. We have found a perfect tool: North Social which offers a wide [...]
The majority of Facebook business pages tend to be a little dull, with the occasional Like, but not much else changing the landscape of posts by the business trying to get people interested in what they do. The following tips I recommend to businesses trying to bring life to their fan pages. 1. Don’t Just [...]
